Discover IDUN Minerals brand space at Åhléns City, Stockholm

Step into the world of IDUN Minerals at our new brand space at Åhléns City in Stockholm. Created to bring us closer to our customers, the space offers a welcoming environment where you can explore ...

IDUN Minerals celebrates the launch of Ready Set Blur in New York

IDUN Minerals brought the launch of Ready Set Blur Setting Spray to New York, celebrating the newest addition to the Ready Set family. As the next chapter following Ready Set Fix, our number-one be...

NEW LAUNCH: Meet Ready Set Blur Setting Spray – IDUN Minerals Take on the Soft-Focus Finish

From glow to soft focus. IDUN Minerals introduces Ready Set Blur Setting Spray, a weightless, alcohol-free mist that helps set makeup while creating a smoother-looking complexion with a soft, natur...

Back to Beauty Routines

Back to Beauty Routines A new season calls for fresh routines and a renewed approach to everyday beauty. As the seasons change, so can your skin’s needs, making it the perfect time to revisit yo...

Mascara Guide - Find your perfect match

Having trouble finding the perfect mascara for your lashes? Take a look at our mascara guide to find your perfect match. IDUN Minerals mascaras are infused with ultra-purified mineral pigments and ...

Press Highlights Spring 2026

Here are some selected highlights from our media coverage this spring. Throughout the season, we have enjoyed strong visibility across the media and received multiple awards and top rankings in ind...

Event Highlights

Spring 2026 has been an inspiring and eventful season, filled with meaningful connections, memorable experiences, and exciting moments. Here, we are pleased to share some of the highlights that bro...

Our Favorites, Now in Travel Size – Perfect for Every Summer Adventure

Several of our bestselling products are now available in convenient travel-size formats. Whether you're heading off on a summer holiday, a weekend getaway, or simply want your everyday essentials c...

The Product Margareta Grääs Can’t Live Without

When it comes to makeup, few people inspire as many as Margareta Grääs. With her passion for beauty, creative expression, and straightforward approach to makeup, she has built a loyal following ove...

A Beauty & Golf Experience with Linn Grant and Gertrude Tornvall

Last week, we had the pleasure of hosting a special beauty and golf event together with Gertrude Tornvall and professional golfer Linn Grant — bringing together the worlds of beauty, wellness, and ...