ELLE: THE BEST SETTING SPRAY FOR FIXING & THE BEST MIST 2025

THE BEST FIXING SETTING SPRAY  - READY SET FIX "IDUN Minerals Ready Set Fix Setting Spray spreads perfect over the face, without leaving wet drops on the skin or feeling sticky. The makeup stays i...

Vogue Scandinavia: Best New Beauty Product Launches February 2025

Every month, Vogue Scandinavia’s senior beauty editor, Josefin Forsberg, tests countless formulas to find the ultimate skincare saviours. This February, she’s distilled a must-try shortlist of sta...

Tara: Beautiful late winter!

Travelling like this can be a challenge. However with plum pink lips, thorny pink hair and soft skin you'll go far.

Elle Norway - Best mascara for volume

A mascara is often the alpha and omega for a complete look – both for everyday and party. Maybe you found your go-to mascara several years ago – and just stick to the familiar – or maybe you are so...

Elle: Paula Rosas New Makeup Routine

Last week I went through a crisis because the sunscreen I've been using since the day I started wearing makeup is gone everywhere. At first I was desperate, but I still saw it as a sign. I WANT to ...

Find your perfect Hydra Soft Foundation shade

Pro Tips for Finding Your Perfect Foundation Shade Finding the right foundation shade is key to achieving a flawless, natural-looking complexion. With so many options available, it’s easy to feel o...

How To Use: Hydra Soft Mineral Foundation

How to apply: Prep skin, apply a dime-sized amount, build coverage, use tools for different finishes, and set with translucent powder if needed.

Meet Hydra Soft Mineral Foundation

Hydra Soft Mineral Foundation offers a blend of skincare and makeup benefits that elevate your beauty routine. Here's why it's a must-have for your makeup collection: 1. Soft, Invisible Finish for ...

Elle: The best shampoo for dry scalp of the year – the favorites that get the best in tests 2025

Say goodbye to dry, itchy, flaky scalp! ELLE lists the winners of this year's best shampoo for dry scalp. Here's the full top list with the gentle favorites you can't miss!

Our First Voluntary Sustainability Report

We’re so proud to present our very first sustainability report! This report provides a good overview of our sustainability efforts and our ambition to make a difference.