Your Ultimate Guide on all Things SPF

The sun takes a bigger toll on our skin than we think. That's why it's important to apply sunscreen every day, especially now that the spring sun is coming out. Even when it's not sunny outside, it...

13 Years Old: A Conversation with Our CEO on our Anniversary Celebration!

My name is Caroline and I'm the CEO and partner of IDUN Minerals, I've been working with the company for the past 10 years and I have a background in Chemical Engineering. So I started with Produc...

Paging Carmela Soprano: ‘Mob Wife’ Makeup Is Trending on TikTok

Gone are the days of Barbie pink everything and ultra-minimalist “clean-girl aesthetic.” This winter, we’re embracing the delightfully bold  ‘mob wife’ look. If you’ve already got your furs, gold ...

What your lip look is missing: The Perfect Lipliner

Enhance your lip look with the precision of a lipliner, a simple step that can elevate your lipstick or lip gloss application. By defining the edges of your lips with crisp lines, a lipliner not o...

Norway Beauty Awards 2024: Best Mascara

Vatn Volume 38°C Mascara Black from IDUN Minerals is the waterproof mascara you'll want to keep in your bag all year round – from winter in a possible snowstorm until summer comes and the beach cal...

Weekly Edit: The New Beauty Launches On Our Radar RN

This Sweden-born brand, known for its mineral-based make-up products, recently forayed into the Indian beauty landscape. Their powder blush comes in berry-coloured shades, from coral to brown-pink,...

New Launch! How to Get The Trendy Milky Nail

Don't neglect your nails—try the trending Lip Gloss Nails for a clean, healthy look. Explore the milky effect trend with our new shades—Morganite, Lepidolite, and Rökkvarts—formulated with quality ...

Makeup Trends 2024 – The Season's Trendy Makeup

Lips in focus, new colors and a simple base - these are some of this year's must-haves if we are to follow this year's trend map. ELLE has collected the hottest trends in makeup and of course the...

The Trendy Monochrome Makeup Look

Discover the Hottest Trend of Spring 2024: Monochrome Makeup! We predict Spring 2024 will be all about applying the same product and colour to the eyes, cheeks and lips for a cohesive look. Whethe...

This is the nail polish shade destined for you, according to your birth rune

Feeling unsure of your next lacquer move? Let the runes guide your decision Browsing nail polish shades in the salon or store can be a daunting task, considering the many options available. Ar...