Partnerships & Certifications

At IDUN Minerals, we believe that beauty should enhance while respecting people, animals, and nature. Creating a more sustainable future requires collaboration, which is why we work closely with research and charity organisations and continuously strive to make responsible choices throughout our business.

We are also proud to offer products that are certified by external organisations and supported by trusted labels and initiatives. These certifications and partnerships reflect our commitment to quality, sustainability, and transparency.

Below, you can learn more about the organisations, projects, certifications, and labels that help guide our journey towards a more conscious beauty industry.

Sustainability

Bloom, Buzz & Business

Hand in hand

Hand in Hand is a Swedish non-profit organization working to fight poverty through entrepreneurship. Through training, education, and support, millions of women have started their own small businesses and lifted themselves and their families out of poverty. By providing microloans, small-scale farmers can start their own businesses and become self-sufficient. Hand in Hand primarily focuses on women, as studies show that women are more likely to reinvest their income in their families. IDUN Minerals is a proud sponsor of Hand in Hand and has supported women in beekeeping and sunflower farming, as well as contributed to providing a community of 2,000 inhabitants with a water well.

unizon jourer

UNIZON

Unizon is the national association for over 130 idea-driven women's shelters, girls' shelters and youth shelters that work for an equal society free from violence. We are supporting Unizon and their work by educating our team in the topic, donating to the cause and spreading important information about men's violence towards women. All of the association's advocacy work is based on women's and children's experiences of men's violence. By being a common voice for emergency workers, Unizon influences politics, authorities and other actors to take responsibility. Unizon also offers member training and help to ensure quality and develop the on-call operations. Unizon's vision is an equal society free from violence.

RECYCLE WITH

BOWER

Recycle anything & reward yourself with the Bower App. Simply download the app, use it to scan and sort your used packaging and containers at home, recycle them at the recycling station of your choice and collect the rewards. It’s that easy. IDUN Minerals want to facilitate and make recycling enjoyable. Therefore we have partnered up with Bower so all IDUN Minerals products will give you rewards. You can download the Bower app in the App Store or Google Play and start your recycling journey today!

IVL

LIFE CYCLE ANALYSIS

During the fall of 2021, we participated in a life cycle analysis research project in collaboration with IVL Swedish Environmental Research Institute, Perrigo and Apotek Hjärtat. The objective was to generate findings that assess the climate impact across a products value chain and identify key stages in the life cycle with the most significant climate impact. The results provided us with a broader perspective and valuable insights to promote a more sustainable supply chain, which we can integrate into our product development and brand. For instance, the study showed that designing for recyclability is an important factor to save carbon emissions. You can read the full report below.

READ REPORT

CARBON FOOTPRINT PROJECT

In the spring of 2023, we collaborated with climate consultants from U&We on a project aimed at comparing our carbon footprint on two of our packaging transformations: The Blush/Bronzer and Powder foundation packaging. We calculated the climate impact in the entire value chain of the packaging, from raw materials to delivery in our warehouse. The goal was to obtain concrete data on our packaging transformation progress and ensure we were moving in the right direction. The results revealed significant benefits from our production shift to Europe and the adoption of alternative materials. For instance, the study found that the new blush/bronzer packaging in paper had a nearly 75% less carbon footprint compared to the Asian plastic packaging we previously used. Additionally, our new powder foundation packaging demonstrated a 50% decrease in climate impact. The project gave us valuable knowledge that we can apply to our future product developments, such as emphasizing the importance of using renewable energy in production, which we are now highly valuing when choosing our European suppliers.