Beauty Editorial
Your Ultimate Guide on all Things SPF
The sun takes a bigger toll on our skin than we think. That's why it's important to apply sunscreen every day, especially now that the spring sun is coming out. Even when it's not sunny outside, it...
Read more13 Years Old: A Conversation with Our CEO on our Anniversary Celebration!
My name is Caroline and I'm the CEO and partner of IDUN Minerals, I've been working with the company for the past 10 years and I have a background in Chemical Engineering. So I started with Produc...
Read moreWhat your lip look is missing: The Perfect Lipliner
Enhance your lip look with the precision of a lipliner, a simple step that can elevate your lipstick or lip gloss application. By defining the edges of your lips with crisp lines, a lipliner not o...
Read moreNew Launch! How to Get The Trendy Milky Nail
Don't neglect your nails—try the trending Lip Gloss Nails for a clean, healthy look. Explore the milky effect trend with our new shades—Morganite, Lepidolite, and Rökkvarts—formulated with quality ...
Read moreThe Trendy Monochrome Makeup Look
Discover the Hottest Trend of Spring 2024: Monochrome Makeup! We predict Spring 2024 will be all about applying the same product and colour to the eyes, cheeks and lips for a cohesive look. Whethe...
Read moreNew Launch! Vegan Mascara Vatn Volume 38°C
The search for the perfect mascara is something many people struggle with. That struggle is finally over with our newly launched Mascara Vatn Volume 38°C. It gives lashes volume, length and separa...
Read moreRomantic Valentine's Day Makeup Inspiration
Whether you are looking for the perfect gift to celebrate your partner on Valentine's Day, your dearest friend on Galentine's Day or simply the perfect products to create a gorgeous date night...
Read moreTips & Tricks When Buying Foundation
Before you start looking at shades of foundation you should start thinking about the result you want to achieve. Do you want full coverage or light coverage foundation? A formula that gives you a ...
Read moreNew Stina Persson Illustrations
With IDUN Minerals taking bold strides towards becoming a more sustainable brand, updating the packaging with more environmentally friendly options became a company priority. During the process of ...
Read moreNew, More Sustainable Packaging
The Swedish beauty brand IDUN Minerals is undergoing an extensive packaging change this autumn with new packaging and illustrations, however, with the same high quality formula.
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