NEW LAUNCH! VEGAN MASCARA VATN VOLUME 38°C
The search for the perfect mascara is something many people struggle with. That struggle is finally over with our newly launched Mascara Vatn Volu...
Read moreBEAUTY EDITORIAL
ROMANTIC VALENTINE'S DAY MAKEUP INSPIRATION
Whether you are looking for the perfect gift to celebrate your partner on Valentine's Day, your dearest friend on Galentine's Day or simply the per...
Read more
TIPS & TRICKS WHEN BUYING FOUNDATION
Before you start looking at shades of foundation you should start thinking about the result you want to achieve. Do you want full coverage or ligh...
Read more
ARTWORK
New Stina Persson Illustrations
With IDUN Minerals taking bold strides towards becoming a more sustainable brand, updating the packaging with more environmentally friendly options...
Read more
SUSTAINABILITY
New, More Sustainable Packaging
The Swedish beauty brand IDUN Minerals is undergoing an extensive packaging change this autumn with new packaging and illustrations, however, with ...
Read more
Certified
IDUN Minerals approved by Djurens Rätt
VEGAN VS. CRUELTY-FREE In short, cruelty-free means that the ingredients/product are not tested on animals, while vegan means that no animal or an...
Read more
TIPS & TRICKS
10 Easy Skincare Tips and Tricks Revealed
Discover the top 10 skincare tips and tricks IDUN Minerals swears by from the ideal water temperature to double-cleansing.
Read more
Skincare Routine
A COMPREHENSIVE GUIDE ON HOW TO BUILD THE PERFECT SKINCARE ROUTINE
Your one and only exclusive guide to the perfect skincare routine, customizable to your personal skin type and needs.
Read more
Ingredient Focus
NIACINAMIDE EXPLAINED
With multiple benefits for the skin and minimum irritation, niacinamide might be one of our favourite skincare ingredients.
Read more