BEAUTY EDITORIAL

NEW LAUNCH! VEGAN MASCARA VATN VOLUME 38°C

The search for the perfect mascara is something many people struggle with. That struggle is finally over with our newly launched Mascara Vatn Volu...

ROMANTIC VALENTINE'S DAY MAKEUP INSPIRATION

Whether you are looking for the perfect gift to celebrate your partner on Valentine's Day, your dearest friend on Galentine's Day or simply the per...

TIPS & TRICKS WHEN BUYING FOUNDATION

Before you start looking at shades of foundation you should start thinking about the result you want to achieve. Do you want full coverage or ligh...

ARTWORK

New Stina Persson Illustrations

With IDUN Minerals taking bold strides towards becoming a more sustainable brand, updating the packaging with more environmentally friendly options...

SUSTAINABILITY

New, More Sustainable Packaging

The Swedish beauty brand IDUN Minerals is undergoing an extensive packaging change this autumn with new packaging and illustrations, however, with ...

Certified

IDUN Minerals approved by Djurens Rätt

VEGAN VS. CRUELTY-FREE In short, cruelty-free means that the ingredients/product are not tested on animals, while vegan means that no animal or an...

TIPS & TRICKS

10 Easy Skincare Tips and Tricks Revealed

Discover the top 10 skincare tips and tricks IDUN Minerals swears by from the ideal water temperature to double-cleansing.

Skincare Routine

A COMPREHENSIVE GUIDE ON HOW TO BUILD THE PERFECT SKINCARE ROUTINE

Your one and only exclusive guide to the perfect skincare routine, customizable to your personal skin type and needs.

Ingredient Focus

NIACINAMIDE EXPLAINED

With multiple benefits for the skin and minimum irritation, niacinamide might be one of our favourite skincare ingredients.