Beauty Editorial
A Beauty & Golf Experience with Linn Grant and Gertrude Tornvall
Last week, we had the pleasure of hosting a special beauty and golf event together with Gertrude Tornvall and professional golfer Linn Grant — bringing together the worlds of beauty, wellness, and ...
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The Swedish ELLE gala 2026 - Create the look
We are proud to have prepared an inspiring group of guests for The Swedish ELLE Gala 2026. The day was filled with creativity, laughter, beauty moments, and the exciting energy that comes with gett...
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Tips & Tricks - Introducing IDUN Minerals new Soft Tint Blush Sticks
Looking for that effortless, healthy glow? IDUN Minerals introduces a new everyday makeup essential: the Soft Tint Blush Stick. Our Soft Tint Blush Sticks are designed to give you a fresh, natural ...
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Discover the Limited Edition Celebrate Bronze & Glow Face Palette
This year marks a special milestone for IDUN Minerals. For 15 years, we have been dedicated to creating beauty products that combine skin-loving formulas, including highly purified mineral pigments...
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Get a Sun-Kissed Glow All Year Round with IDUN Minerals Bronzing Gel
Dreaming of fresh, sun-kissed skin without sun exposure? Then our Bronzing Gel is about to become your new favorite in your makeup routine. With its weightless, creamy formula that melts into the s...
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Perfect makeup – wherever you are. Our setting sprays now in travel size!
Say hello to your new on-the-go essentials. Our bestselling setting sprays are now available in a convenient travel size (50 ml) – perfect for refreshing your look anytime, anywhere, whether you’re...
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Find your perfect Hydra Soft Foundation shade
Pro Tips for Finding Your Perfect Foundation Shade Finding the right foundation shade is key to achieving a flawless, natural-looking complexion. With so many options available, it’s easy to feel o...
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How To Use: Hydra Soft Mineral Foundation
How to apply: Prep skin, apply a dime-sized amount, build coverage, use tools for different finishes, and set with translucent powder if needed.
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Meet Hydra Soft Mineral Foundation
Hydra Soft Mineral Foundation offers a blend of skincare and makeup benefits that elevate your beauty routine. Here's why it's a must-have for your makeup collection: 1. Soft, Invisible Finish for ...
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Our First Voluntary Sustainability Report
We’re so proud to present our very first sustainability report! This report provides a good overview of our sustainability efforts and our ambition to make a difference.
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