The Product Margareta Grääs Can’t Live Without

When it comes to makeup, few people inspire as many as Margareta Grääs. With her passion for beauty, creative expression, and straightforward approach to makeup, she has built a loyal following over the years. IDUN Minerals has been a natural part of her routine for many years, and in this interview, she shares the product she can’t live without, her best tips for long-lasting makeup, and why she believes the most important thing about makeup right now is that it gets to be exactly what it should be: fun.

How long have you been using IDUN Minerals products?
A very long time—I can’t even remember how long. But they’ve been part of my daily routine for at least five years now. So, a very long time!

Which IDUN Minerals product can you not live without?
Definitely Vatn Volume 38°C  in black. I use it pretty much every day.

What is your best beauty tip?
More is more. A lot of people want a certain result and think less is more, but if you’re aiming for a specific look, it often takes much more makeup than you might think.

How do you make your makeup last all day?
Work it well into the skin and set it properly with powder and/or setting spray.

Which IDUN Minerals product do you think more people should discover?
100% VATN Volume—it’s something everyone should try!

Which makeup trend are you loving right now?
I love that it’s trendy for makeup to simply be fun again. In a time with so many expectations and demands, it’s refreshing that makeup can just be fun.

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