IDUN Minerals celebrates the launch of Ready Set Blur in New York

IDUN Minerals brought the launch of Ready Set Blur Setting Spray to New York, celebrating the newest addition to the Ready Set family. As the next chapter following Ready Set Fix, our number-one bestseller, Ready Set Blur introduces a new approach to setting makeup.

Building on a product our community already knows and loves, Ready Set Blur combines the benefits of setting powder and setting spray in one innovative formula. The result is an instant soft-focus effect and a naturally soft-matte finish, bringing a new dimension to the setting category.

To mark the moment, we gathered an incredible group of IDUN Minerals community friends in New York for an evening dedicated to the launch – and to the next chapter of IDUN Minerals.

The warm reception of Ready Set Blur Setting Spray, both during the event and following its launch, has made this a particularly special moment for the brand.

Read more about the product here >>

Felicia Malmgren

Laura Girard & Komal Nambiar

Ramina Benjamin 

Gertrude Tornevall

Joanna Swica

Sabine Onar

Emmy Gunn & Gertrude Tornvall 

Joanna Swica

Caroline Thunstedt