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BEAUTY EDITORIAL

Makeup guides, beauty tips and the latest press highlights from IDUN Minerals.

Who What Wear Asked Chic Jet-Setters What Fashion and Beauty Essentials They Pack in Their Carry-Ons

Who What Wear Asked Chic Jet-Setters What Fashion and Beauty Essentials They Pack in Their Carry-Ons

Who What Wear Asked Chic Jet-Setters What Fashion and Beauty Essentials They Pack in Their Carry-Ons
Press

Who What Wear Asked Chic Jet-Setters What Fashion and Beauty Essentials They Pack in Their Carry-Ons

If there's something you can swear on about fashion people, it's that no matter the trip or occasion, their travel essentials will be anything but boring. Whether it's weekender bags or aesthetical...

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Vogue’s weekly edit: The best of the beauty cupboard
Press

Vogue’s weekly edit: The best of the beauty cupboard

Each week, Vogue Scandinavia's beauty editor Josefin Forsberg curates the newest and most noteworthy products to have landed in the beauty cupboard. From a plumping ‘Sleeping Beauty’ overnight mas...

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Beauty Charts: Our Best Beauty Finds This Month
Press

Beauty Charts: Our Best Beauty Finds This Month

"The best beauty buys we are eyeing right now." by Grazia India. This eyeshadow palette has five different sets of vegan pigments that complement each other in the softest manner, and are perfect f...

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Need a Mascara That Doesn't Flake? We Asked Editors and Experts to Share Their 18 Faves
Press

Need a Mascara That Doesn't Flake? We Asked Editors and Experts to Share Their 18 Faves

Finding the right mascara can feel like winning the lottery. If it checks all the boxes in lengthening, thickening or defining your lashes, then you’ve found yourself a keeper. But even some of the...

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Paging Carmela Soprano: ‘Mob Wife’ Makeup Is Trending on TikTok
Press

Paging Carmela Soprano: ‘Mob Wife’ Makeup Is Trending on TikTok

Gone are the days of Barbie pink everything and ultra-minimalist “clean-girl aesthetic.” This winter, we’re embracing the delightfully bold  ‘mob wife’ look. If you’ve already got your furs, gold ...

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Norway Beauty Awards 2024: Best Mascara
Press

Norway Beauty Awards 2024: Best Mascara

Vatn Volume 38°C Mascara Black from IDUN Minerals is the waterproof mascara you'll want to keep in your bag all year round – from winter in a possible snowstorm until summer comes and the beach cal...

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Weekly Edit: The New Beauty Launches On Our Radar RN
Press

Weekly Edit: The New Beauty Launches On Our Radar RN

This Sweden-born brand, known for its mineral-based make-up products, recently forayed into the Indian beauty landscape. Their powder blush comes in berry-coloured shades, from coral to brown-pink,...

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Makeup Trends 2024 – The Season's Trendy Makeup
Press

Makeup Trends 2024 – The Season's Trendy Makeup

Lips in focus, new colors and a simple base - these are some of this year's must-haves if we are to follow this year's trend map. ELLE has collected the hottest trends in makeup and of course the...

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This is the nail polish shade destined for you, according to your birth rune
Press

This is the nail polish shade destined for you, according to your birth rune

Feeling unsure of your next lacquer move? Let the runes guide your decision Browsing nail polish shades in the salon or store can be a daunting task, considering the many options available. Ar...

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The Summer's Best Sun Protection For The Lips
Press

The Summer's Best Sun Protection For The Lips

The lips are thinner than the rest of the skin - and therefore extra exposed to both wind, water and above all the sun's strong UV rays. So just as you slather your skin with sun protection fac...

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