Press Highlights Spring 2026

Here are some selected highlights from our media coverage this spring. Throughout the season, we have enjoyed strong visibility across the media and received multiple awards and top rankings in ind...

ELLE: BEST MASCARA 2026

Nourishing, volumizing, lengthening – and easy to remove! Idun Minerals has many great mascaras in its range, but the favorite Mascara Vatn Volume 38°C makes your lashes truly stand out.

ELLE: Best tinted sunscreen 2026

If you have dry and sensitive skin, the Moisturizing Mineral Skin Tint SPF30 from Swedish Idun Minerals is the perfect choice for you!

ELLE NORWAY: Best in Test- 9 concealers we love

Most of us experience having bags or dark circles under the eyes from time to time – whether it’s due to lack of sleep, not drinking enough water, or simply genetics. Even though we love a natural ...

ELLE NORWAY - BEST MASCARA 2026

No makeup bag is complete without the right mascara. Whether you’re looking for naturally dark lashes, French “je ne sais quoi” definition, or simply a mascara that doesn’t flake and won’t leave yo...

DISCOVER THE SECRET BEHIND MY FLAWLESS BROWS

Beauty editor at ELLE DK.Read the full article here       

ELLE: THE BEST SETTING SPRAY FOR FIXING & THE BEST MIST 2025

THE BEST FIXING SETTING SPRAY  - READY SET FIX "IDUN Minerals Ready Set Fix Setting Spray spreads perfect over the face, without leaving wet drops on the skin or feeling sticky. The makeup stays i...

Vogue Scandinavia: Best New Beauty Product Launches February 2025

Every month, Vogue Scandinavia’s senior beauty editor, Josefin Forsberg, tests countless formulas to find the ultimate skincare saviours. This February, she’s distilled a must-try shortlist of sta...

Tara: Beautiful late winter!

Travelling like this can be a challenge. However with plum pink lips, thorny pink hair and soft skin you'll go far.

Elle Norway - Best mascara for volume

A mascara is often the alpha and omega for a complete look – both for everyday and party. Maybe you found your go-to mascara several years ago – and just stick to the familiar – or maybe you are so...