1. Which result do you want to achieve?

Before you start looking at shades of foundation you should start thinking about the result you want to achieve. Do you want full coverage or light coverage foundation? A formula that gives you a matte finish or one that gives you glow? And what type of formula do you prefer liquid or powder?

The choice is yours. 

2. Test different shades on your skin

When you are trying to find the right shade for your skin tone it’s a good idea to test directly on your face. We recommend using at least three shades to see which blends out best with your skin tone. Then apply them next to each other on the jawline. For the best result test the foundation if possible all over your face to get the full picture. Avoid the hands and arms since that can give you a misleading impression. If you can barely see that you have applied anything it’s a good match. It means that the shade blends into your skin perfectly and that it is the right shade for you.

3. Avoid shades that is darker than your skin tone

Choosing a darker shade than your own skin tone may give you an uneven result. It will be more difficult to achieve a natural finish if you have the wrong shade. The shades shift during different seasons. Your skin tone changes depending on which season it is. It’s very important to have one foundation that’s a little lighter and one that’s a little darker.
Remember that you can always mix them together to achieve the perfect shade that matches your skin tone.

4. Always moisturize first for the best result

Providing your skin with a moisturizing day cream before applying foundation will give you a much longer result. A good day cream followed by a good primer will help your foundation achieve a smoother and a longer result that lasts all day.