We are proud to offer you products that are certified by external organizations such as:
The Nordic Swan Ecolabel works to reduce the environmental impact from production and consumption of goods – so it’s easy to choose the most environmentally-friendly products. From the ingredients to the packaging, all aspects of the product need to meet strict criteria in order to receive the label. IDUN Minerals Refreshing Dry Shampoo was the first dry shampoo on the market to be labelled with Nordic Swan Ecolabel.
Djurens Rätt is the largest animal rights and animal welfare organisation in Sweden. In order to get approved, companies must confirm that nor the product nor the ingredients have been tested on animals for cosmetic purposes or any other purposes. They must also confirm that none of the ingredients are made from animal or animal-derived raw materials, and that no animal-derived ingredient was used during the manufacturing process.
Asthma Allergy Nordic is a cooperation between Sweden, Denmark and Norway that assesses products, including cosmetics, to make sure they can be used by people with skin allergies and asthma. All ingredients are carefully evaluated and must adhere to Asthma Allergy Nordic's strict criteria.
IDUN Minerals Mineral Powder Foundation is the only makeup product recommended by Asthma Allergy Nordic.
An FSC (Forest Stewardship Council) certification ensures that products come from responsibly managed forests that provide environmental, social and economic benefits. Some of our products are made of carton, or have an outer carton, to protect the packaging and to provide necessary information, such as INCI, addresses and translations. We strive to have all our carton packaging FSC certified in order to ensure traceability and fair production.