IDUN Minerals’ motto is: “Simply pure and clean”. For us beauty should not burden our planet. Our goal and our products should offer clean and effective beauty with as little impact on the environment as possible.


As IDUN Minerals is growing internationally our responsibility for the sustainable development of society at a local and global level also increases. We see this as long-term work that will include all parts of the organization. The company should have a good profitability and simultaneously ensure a sustainable value chain to continue being a contributor of sustainable beauty. With this as a basis we continuously evaluate, develop, and improve all our products.