About
Our Sustainability Journey
At IDUN Minerals, we have strong values and an approach where values permeate the entire business. This gives us guidance and streamlines internal work and simplifies decision-making.
TRANSPARENCY
We strive to be transparent in everything we do. We are honest and forthright. We say what we do and we do what we say!
COMPETENCE
Our products are developed together with competent and outstanding scientists and product developers. We are always striving to expand our internal knowledge base.
CARE
We take great responsibility in what we do, we care about nature and the equal value of all!
THE IDUN MINERALS VALUE CHAIN
CIRCULAR BUSINESS MODEL
In order to reach our circular business model by 2030, we have mapped out and analyzed our value chain.
By making a risk analysis we have generated actions for each step in the value chain.To further drive transparency and sustainability in every step of the value chain, we are using Worldfavor, a platform for organizations to access and share sustainability information. Based on automated assessments and analysis, Worldfavor lets us gain insights from sustainability and compliance data to uncover risks and make better decisions.
To get a bigger insight of our value chain and its climate impact, we have participated in a research project together with IVL Swedish Environmental Research Institute making a life cycle analysis. The report investigated how life cycle analysis can be used in the retail trade to reduce climate impact and provided us with valuable knowledge on how to improve our own value chain.
Our vision is to be a beauty alternative that improves in consideration to people, animals and nature. We aim to minimize our environmental impact for the continued sustainable development of society and the environment. For us, this is a long-term commitment and work that affects everyone in the organisation.
We want to set an example in the cosmetics industry by offering quality, clean and gentle products for all skin types and skin tones, and by using our knowledge and expertise to do good and always strive to do better for the environment.