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NEW SHADES!

LIPLINER

CONSCIOUS BEAUTY

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#Shade_Jorunn#Shade_Saga
(5.0)

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#Shade_Marleen#Shade_Ronja
LIP GLOSS Sale price179 kr
(5.0)
#Shade_Snöflinga#Shade_Snöflinga
MINERAL SINGLE EYESHADOW Sale price159 kr
(5.0)
#Shade_Browgel Light#Shade_Browgel Dark
BROWGEL PERFECT EYEBROWS Sale price179 kr
(5.0)

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MASCARA MAGNA LENGTHENINGMASCARA MAGNA LENGTHENING
#Shade_Smultron Peach Pink#Shade_Tranbär Light Pink
MINERAL BLUSH Sale price279 kr
(3.4)
#Shade_Jorunn#Shade_Saga
(5.0)
View product
#Shade_Marleen#Shade_Ronja
LIP GLOSS Sale price179 kr
(5.0)
#Shade_Snöflinga#Shade_Snöflinga
MINERAL SINGLE EYESHADOW Sale price159 kr
(5.0)
#Shade_Browgel Light#Shade_Browgel Dark
BROWGEL PERFECT EYEBROWS Sale price179 kr
(5.0)
View product
MASCARA MAGNA LENGTHENINGMASCARA MAGNA LENGTHENING
#Shade_Smultron Peach Pink#Shade_Tranbär Light Pink
MINERAL BLUSH Sale price279 kr
(3.4)
View product

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The 13 best vegan makeup brands and products of 2023 for a guilt-free routine: IDUN Minerals Brushes are made from taklon, a vegan, hypoallergenic fiber that is not only extremely soft but also gentle enough for the most sensitive skin.

To create a flawless base makeup - turn to makeup that is kind to your skin. IDUN Minerals is a Swedish beauty brand with products for exactly that purpose; a go-to for makeup that is good for the skin.

10 of the best beauty products with minerals: the new rockstars of the skincare world. Minerals are often overlooked in favour of vitamins. But these centuries-old ingredients are experiencing a bit of a renaissance.

IDUN Minerals is a Swedish vegan beauty brand developing all products in close cooperation with dermatologists and researchers. It's exclusive vegan certification mark is obtained by Sweden's largest animal rights organisation.

MORE BEAUTY, LESS PACKAGING

Packaging designed with sustainability in mind: Bronzers & Blush made from recyclable FSC-certified paper that is 75% lighter. Made in Europe.

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VEGAN & CRUELTY FREE

Approved by PETA & Djurens Rätt.

Local Production

Made in Europe.

SUSTAINABILITY

Made with sustainability in mind.

RECYCLING

Recycle your packaging with Bower.